Show Me the Money

As part of its new "May the Best Car Win" ad campaign, GM is offering new car buyers a highly touted chance to return their car in 60 days if they're not happy. But customers can waive that option and receive $500 upfront.
And give a guess what most folks are doing?
According to GM's top management, most car buyers are taking the money and running.
Really, that shouldn't be much of a surprise since "a bird in the hand. . ." At the same time, it says that most car buyers are smart enough to do their homework and check out all the cars out there before plunking down $20,000 or $30,000. Buying a car, obviously, is a purchase consumers take a little more seriously that buying a dress or a pair of shoes, that can be returned in a couple of weeks. Thanks in large part to the Internet and to the resources available, today's car buyers are a smart and educated breed – for the most part – and that's a good thing for the buyers, the dealers and the manufacturers.