If you're a Cadillac dealer, you have to be a little frustrated these days with the inability of younger car buyers to get the message that the new SRX, the Escalade and the CTS are not just for folks who are living in "55 and over" only communities. Bob Lutz and the top marketing brass at GM aren't helping either, thank you very much, with decisions to get away from commercials like those featuring Kate Walsh talking about her car turning her on.
So local dealers are on their own and at least one is taking steps to get families back to the Cadillac showroom. This Halloween Saturday, Ed Morse Cadillac Delray Beach will be holding a Truck or Treat event with the goal of getting prospective young Lexus, BMW and Mercedes buyers to think Cadillac.
Located at 2300 S. Federal Highway in Delray Beach, the dealership will be filling the trunks of six or seven vehicles with Halloween candy. Students from Florida Atlantic University will be standing by to hand out the goodies to youngsters, and while costumes are welcome, they’re not required.
While youngsters are getting their fill of candy, parents can check out some of the newest Cadillac offerings, including the new SRX and the CTS Sports Wagon.
Hamburgers and hot dogs will be served from 11 a.m. to 2 p.m.
If you're a car person, you might want to head toward the dealership on Saturday, just to check out the cars and maybe get a free lunch in the process.
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