Cadillac Arrest

Remember those great Cadillac ads with Kate Walsh asking if your car returns the favor when you turn it on?
Well, they're history.
Cadillac, whose newly redesigned 2010 SRX will be the official show car of this year's South Florida International Auto Show that begins on Friday, is taking a different approach. Instead of focusing on branding of their products as hot cars and SUVs, Cadillac will start focusing on value.
The goal is to recapture some of the market share, much of it stolen by the imports, that it lost over the last year when sales were down more than 40 percent.
Whether they're doing a good job of getting the word out or not, the reality is that Cadillac has great cars. The SRX is really a great looking crossover and the CTS, well it competes head on with Lincoln's MKS when it comes to winning over drivers who like bigger luxury vehicles. Can they compete on the same level as Lexus, BMW and Mercedes? Maybe focusing on the quality of the product isn't a bad idea.
Still, those sexy ads with the great music – well, they're going to be missed.