Monday, October 5, 2009

Hi Ho Silver

Could it be that as we age as a nation, we want cars that are the same color as our hair?
Once again, South Florida, where white, beige and gray cars are ubiquitous, is setting the trend for the nation, this time with car color preferences. According to PPG Industries, the folks who make car paint and keep track of what's hot and what's not, 25 percent of all new cars sold in the U.S. last year were (gulp) silver!
Some call it silver, some call it gray but no matter what you call it, you have to admit that silver is pretty boring, pretty middle of the road, so to speak.
And that's the point. According to those who study this kind of thing, Silver is appearing because it does blend in. And it supposedly looks great on almost any car.
A silver Lexus, Mercedes or Jag, well maybe.
A silver Mustang, Camaro or Beetle? I don't think so. Well, maybe if it bright and shiny.
To prove a point about the connection between hair color and car color, take a look at this.
Just 15 years ago, when most of us boomers were in our 40s or 50s only about 8 percent of new cars were silver. Today it has tripled.
Personally, I'm fighting the trend. Always liked green or blue cars and probably won't change. Well, maybe we'll go crazy and make our next cars jet black or bright red. Well, maybe not.

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