Moving Ford-ward With Quality

Consumer Reports came out with its latest reliability rankings yesterday and as you might expect a Toyota –the Prius – topped the list as the most reliable family sedan. But there was a bit of a surprise in that Ford's Fusion and it's fraternal twin, the Mercury Milan, came in next, ahead of imports including the Accord and Camry. Overall, 46 of Ford's 51 models had average or better than average reliability scores and the company led domestic automakers for quality.
If you've been driving a Ford or GM product, you know that the quality of cars made by U.S. based companies has been getting better all the time. Chrysler is still fighting a little bit of a battle, at least according to the latest Consumer Reports study.
The challenge for all these companies is to change perception and while getting good ratings from Consumer Reports helps, there's really only one way to get people to see the quality improvement and that's to get them in the cars.
Don't be surprised if you see more print and TV ads from Ford and Lincoln Mercury, especially here in South Florida where the market penetration of these brands can stand some improvement.