The truck market is certainly changing.
These days the folks who bought trucks simply for leisure purposes – you know, the guy who hasn't hauled anything in the back of the truck since the last time a friend asked him to help her move – are moving to either SUVs, crossovers or, gulp, four door sedans.
So, it's not surprising that when motor trend named its truck of the year, it passed over the
F-150 and the Tundra and went right to the Dodge Ram Heavy Duty.
The key here is utility.
The Ram Heavy Duty has a 17,500 pound towing capacity and has a suspension and braking system that is designed for heavy loads. The MT editors said they also like the truck's quiet and comfortable ride.
Here is South Florida, we probably won't see a lot of these trucks even after they hit the market in the next couple of weeks.
But this is good news for our local Dodge, Chrysler and Jeep dealers, who can use all the help they can get these days.
Saturday, December 12, 2009
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