A discussion over the weekend focused on the challenges to Toyota's dominance in car sales and it's no secret that Hyundai is gaining in market share.
But if you're Toyota, you might want to be looking in your rear view mirror at Ford.
Through November, Toyota was outselling Ford in the car segment by two to one, thanks to the Camry and Corolla. But when you factor in trucks, where Ford F-150 dominates, well, the lead narrows to a mere 50,000 vehicles.
With Ford's Fusion winning car of the year from MotorTrend, and with year end incentives being pretty attractive, you might not want to count Ford out quite yet.
Here is South Florida, there is no doubt that this is certainly more of a Toyota car market. But take a look on I-95 the next time you're driving and start making a mental note of all the Ford's out there. There's more and more - and that's far from by accident.
Ford sees a lot of opportunity in South Florida for the Ford brand as well as for Lincoln and Mercury. And it might just come at the expense of Toyota.
By the way, watch for a name change of one of North Broward's most well-known Toyota dealerships, which was recently sold!
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