Monday, December 14, 2009

Cars by Phone

Want to buy a car directly from a dealer – no broker or middleman – without ever having to set foot in a dealership?
It's not as far fetched as it sounds.
According to a story in Automotive News this week, a dealership in the middle of no where New Hampshire is selling a lot of cars by phone and having drivers, mostly local retired folks, drive the new car to the buyer and come back in a trade-in.
Why would you buy a car that way?
Well apparently the prices are low enough to attract customers from as far as 12 hours away and the service is pretty darn good too.
Cars can be delivered within a day and the buyer has four days to cancel the deal.
The Internet of course is helping to make this possible but there is much more to it. The dealership produces weekly catalogs of vehicles for sale and also advertises a lot.
And there are plenty of follow up phone calls.
Could it work here in South Florida?
You bet, especially with dealerships in say Belle Glade, Homestead or points north. But it might also be a good idea for luxury dealerships too.

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