The expression is carpe diem, translated into "seize the day," but according to a story out of Iowa, an aggressive car sales team tried to seize more than just the day when they, according to a lawsuit, talked a 77-year-old woman who brought her car in for an oil change into purchasing a new car - which she couldn't afford, by the way.
You can read the story here: http://www.desmoinesregister.com/article/20091130/NEWS/911300323/
While the vast majority of car dealers and car sales folks are honest people, there are some who work on commission that will do whatever it takes to make a buck.
The answer is education.
At the end of the year, when there are great buys on vehicles, it's important for buyers to remember they have the power to walk away. The Iowa story says the woman was at the dealership for eight hours! Eight hours? That's just plain crazy.
If you're buying a car, remember you are in control and also remember to read everything and to make sure that everything you've been promised is in writing.
Remember another latin term caveat emptor - or buyer beware!
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