Monday, February 1, 2010

Toyota's Silver Lining

Okay, we're back after a month off.
So, you think Toyota dealers took a beating after the Toyota Motor Company decided to put the brakes on sales of cars with, well, sticky gas pedals?
Think again.
There were a lot more cars available than people know, including Camrys and Corollas, because Toyota uses multiple suppliers for certain parts and one supplier of brake pedals sent bad parts while another didn't.
Toyota dealers throughout South Florida were offering great deals over the weekend and probably will continue to do so in order to make up for any lost sales.
But where the dealers will really benefit is that they're going to be seeing a lot more of their customers coming back to get the faulty part fixed. That means they'll have a chance to offer free service inspections, which almost always turn up something that isn't so free after all. And here's the other thing that is putting a smile on the dealers' faces. Toyota will be reimbursing them for the installation of the new part because it is considered warranty work.
So all in all, car buyers will win because there will be great deals on vehicles, dealers will win because they'll be moving cars and making money in service and Toyota will win because in the long run customers will see that the company was pro-active in dealing with the problem and did indeed put the safety of their customers ahead of profits.
Love to hear thoughts!

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