Rolling in Relief

While everyone has been talking about Toyota, something much more indicative about the kind of people who run car companies was going unnoticed.
Though Haiti is disappearing from the headlines, trumped by over blown coverage of a Toyota recall that in the overall scheme of things really pales in comparison, car folks have been gathering up trucks and sending them across the Caribbean.
Yesterday, Roger Penske's Penske Corp., pleaded to send a million dollars worth of diesel powered trucks to Haiti via the Clinton Bush fund. Earlier in the week, the General Motors Foundation made an announcement here in South Florida that they would send 30 GMC vehicles to Haiti. And the NADA, National Association of Auto Dealers has been working with dealers to generate a donation of 100 trucks.
Much of this is being done under the radar, which these days seems to be honed in on the recall issue. And my guess is that no one is really bothered by the fact that any positive publicity is overshadowed by the negative. Doing the right thing doesn't always have to have a dollar sign attached.