If you were at the South Florida International Auto Show a few weeks ago, you may have seen the Cadillac Converj, a concept car that is actually a plug-in hybrid. Well, the scuttlebutt around Detroit is that the Converj is going to go into production for 2011 or 2012.
And that begs what you might call the $75,000 question.
Will anyone buy it for about $75,000?
The answer is "who knows?"
Conventional wisdom says that an electric Cadillac is something of an oxymoron. Most folks who drive a CTS or an SRX like the power that comes with bigger engines. But the brain trust at GM thinks there's a market for these luxury plug-in hybrids. So the Converj, it seems, could end up being the Chevy Volt's rich sister. But is there really a need for two plug-in hybrids in the same family?
If they're smart, the Cadillac folks will keep an eye on the sales numbers of the new Lexus hybrid. Although it is a traditional hybrid, it's still could be a great barometer of how luxury hybrids will do. And there's no better place to look than here in South Florida, where there seemingly is a luxury vehicle everywhere you turn.
Maybe GM will recognize that the Converj is a great car and will be a great car even with a traditional gasoline powered engine. Or better yet, how about diesel?
If ever there was an American car that be a great fit for a diesel engine, well, the Converj might be it.
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